Scope and Career in Digital Marketing in 2019!!Advanto
Either you are a student or business owner or software developer, Software Tester. Everybody in today’s world has heard this term “Digital Marketing”.
Right? In today world everybody needs digital marketing someone wants to make a career in it, someone wants to increase their company revenue with the help of it, someone wants to earn money through affiliate marketing without switching their job.
Daily while surfing the internet we come across various cool things like video, audio, memes, blogs viral videos
Do you ever wish of creating any of these? If your answer was in affirmative, then congrats you have made your career choice and that is Career in Digital Marketing.
But the first question comes to mind is that what is the career & scope in digital marketing, let’s look at what digital marketing is and what skills are in demand!
What is Digital Marketing?
Digital marketing is nothing but more like traditional marketing back in the era customer you’d to listen to the radio which gives birth to radio marketing, then next boom of television which gives the birth of TV advertising & in today’s world people more spend their time on the internet which leads to the era of Internet marketing which is called as Digital Marketing.
Why Digital Marketing?
Internet users in India to reach 627 million in 2019: Report
India’s internet users expected to register double digit growth to reach 627 million in 2019, driven by rapid internet growth in rural areas, market research agency Kantar IMRB Wednesday said.
Internet usage in the country has exceeded half a billion people for first time, pegged at 566 million, driven by rural internet growth and usage.
Mobile Phones Usage –
Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019. Today’s majority of mobile phones are smartphones with internet access, which allows to customers to connect with businesses anytime & anywhere.
Precise Targeting –
In traditional marketing, most of the marketing targeted to masses but due to advanced techniques in today’s world brand can reach to customize the audience in very less cost and cater product or service as per their interest.
Now Spend & High ROI –
It was very difficult for small & medium enterprises to justify the traditional marketing mediums costing eg. Billboard, hoarding, flex but nowadays most of the saml 7 medium companies rely on Digital marketing due to low cost & high revenue.
WHAT IS ITS CAREER & SCOPE OF DIGITAL MARKETING IN INDIA FOR PROFESSIONALS?
As we know the industry is growing so fast, we have following job roles depending upon their age groups –
Career in Digital Marketing : –
Junior Level to High level –
|Digital Marketing Intern (0-3 Months) Salary – 5k-8k|
|Digital Marketing Executive(15k-25K)|
|SR. Digital Marketing Executive (25k-40K)|
|Digital Marketing Strategist (40k-50k)|
|Digital Marketing Manager (50k-70K)|
|Digital Marketing Head (70k-1 Lakh)|
|Digital Marketing Head(1 Lakh+)|
Digital Marketing Intern –
Some of the companies first higher any graduate/post graduate on internship level by paying them to stipend in between Rs.5000-8000./Month later they can confirm the candidate by offering a salary of Rs.15000 to 25000/ month on full-time payroll basis.
Digital Marketing Executive –
At this level, candidate needs to do execution part whether it will SEO, sem&smo. Here planning part is completely done by their team lead or manager. Candidates need to execution & implementation part of campaigns. Executive position can be around 1-2 years depending upon the company standards.
Other Roles – There are many other roles which depend upon your experience into it.
- Digital marketing manager
- Social media executive/ Manager
- Web Analytics
- SEO executive/manager
Scope of Digital Marketing in Online Business:-
Affiliate Marketing –
You can start blog, site, YouTube channel and by creating quality content on it you can earn money through affiliate marketing with the help of AdSense technology
Pick a niche and start writing about it, create powerful great content that people will love, keep writing constantly people will love it. Many professionals in it India earn a good amount of money by just writing blogs on various topics
Freelancing is the services which you work by sitting at home. Sitting at home you can build your client base globally and earn an ample amount of money. You can search freelancing project on websites like https://www.upwork.com/ or https://www.fiverr.com/
Become a Youtuber –
You can become a youtube, create your channel pick your niche to start making a video as full time…increase your subscriber list. You need to do focus on the quality of content and building your audience. After qualifying some criteria you can earn money through youtube monetization.
How to I start?
You don’t need any special qualification or degree to it, But certification in digital marketing will help you to stand out in the crowd which will help you to get a job in digital marketing.
Here we at ADVANTO Software offers classroom training digital marketing course that covers every aspect of digital marketing.
The course can opt online as well as classroom training if you are looking at classroom training then first find out best digital marketing training institute around you. Don’t just go by the name or marketing talk with existing or alumni of institute discuss with them about trainer quality & placement.
So don’t wait more and take your first step towards by joining Digital Marketing training course in Pune.
If you have any questions or doubts regarding Digital Marketing, do mention it in the comments box below.